Sector: Toy industry / food industry
Product Range: Innovative creative toy
Revenue: < 100 kEUR
Employees: 3
Initial Situation
- Foundation year -8 as an innovative company with a new children's toy related to the food industry
- Core product / idea: Creative toy made of natural, harmless ingredients, which is suitable for consumption
- Several international awards from various juries for the most innovative product of the year
- Strong increase in sales in the first years to year -5
- Significant slump in sales from year -4 due to legal disputes with the largest competitor
Procedures and Services
- Conducting a structured sales process to obtain the product
- Initiation of a bidding process
- Creation of relevant transaction documents in German and English
- International address to companies in the toy and food industry
- Conducting management meetings
- Negotiation with the potential investors and derivation of a takeover structure
Results
- Despite a significant slump in sales between year -5 and year 0, the toy manufacturer was sold successfully
- Acquisition of the assets by a large internationally operating German company
- Receipt of the product and the brand
- Creation of the basis for further work on the "resurrection" and distribution of the product by the inventors together with a strong partner
Source: Concentro